 |
Manitoba Management Plus Program (MMPP)
Welcome to the Manitoba Management Plus Program (MMPP) website.
For years Manitoba farmers have supplied the Manitoba Agricultural Services Corporation (MASC) with yield and management information. The Manitoba Management Plus Program takes this information and returns it to farmers in user-friendly formats. Providing farmers with improved access to meaningful production and management information improves on-farm decision making, and in turn reduces Insurance payouts - a win-win situation for both farmers and MASC.
MMPP Overview
The goal of the MMPP is to improve crop related decision making through online education and research. To meet this goal, the MMPP website provides Manitoba farmers, researchers and agribusiness with unbiased benchmark information and analysis. Maps, query tools and benchmark information is pulled from the MASC database and made available in user-friendly format. By providing access to this information, MASC enhances customer relationships by providing better client service and reducing the risk of payouts.
History
The MMPP began as a test project in 1993 to distribute useful information from the MASC database to producers on a test basis in the RM of Lorne in Manitoba. By 1995, it was providing hardcopy information province-wide, and by 1996 it had its own website - www.mmpp.com. Since 1999, the MMPP website has changed servers, expanded to include new online query tools, and has undergone several redesigns.
Stakeholder and Partner Involvement
Until 1999, the majority of funding for this initiative came from the Canada Manitoba Farm Business Management Council. Starting in the fall of 1999, the Manitoba Rural Adaptation Council (MRAC) became the primary external sponsor. MRAC supported the MMPP website to become more enhanced and self-sustaining until 2002.
Currently, the major sponsor of this project is the Manitoba Agricultural Services Corporation (MASC). Other major contributors to this project include Manitoba Agriculture, Food and Rural Initiatives (MAFRI),and the Manitoba Cooperator for publishing Yield Manitoba annually.
Confidentiality Concerns
Individual client information used by MASC will always be kept confidential. In whatever format the data is distributed, the MMPP will never disclose individual producer information. To maintain confidentiality, only aggregate data from at least three individuals will be published. In some instances this can limit the interpretability of the data, but this is a small price to pay to maintain an ongoing and credible information supply.
